BMO Stadium

Meet BMO Stadium.

In January 2023, after an unforeseen buyout of Los Angeles Football Club’s (LAFC) original stadium naming rights partner, Banc of California, the Los Angeles Football Club & Entertainment Group announced a record breaking new stadium naming rights sponsorship with BMO Harris Bank Financial Group. This partnership was a critical move for the financial institution, aligning with their new acquisition of BNP Paribas' U.S. unit, Bank of the West, making BMO the 13th largest retail bank in the US and making a prominent mark in Los Angeles - a key market for the brand.

​The multi-year naming rights deal was the highest grossing sponsorship deal in MLS history, along with the largest US Stadium Naming rights deal for a soccer specific stadium. In addition to receiving naming rights to the venue and exclusivities across the Financial Services category with LAFC, BMO also announced a partnership with Angel City FC, the stadiums' NWSL female-soccer Club tenant for 360 coverage across all properties in the building.

Within the first 24-hours of the announcement international coverage resulted in the following:

           - Potential Reach: 137.2 million

           - Estimated Ad Value: $1.27 million 

BMO Stadium is now home to two professional soccer teams, the NWSL Angel City FC and MLS, LAFC, along with over 25 publicly ticketed events and concerts annually, marking over 1.2M visitors through the gates annually.