Meet the Founder

Kristen is a highly experienced marketing executive with over a decade of expertise working in the sports and entertainment industry, with a wide variety of brands and properties. Recognized as a leader within the industry, most notably for her role in growing the most valuable MLS franchise, LAFC, her diverse background offers a unique perspective from both the brand and property sides of the business, complemented by an exceptional attention to detail and background in sales, marketing & partnerships.

A graduate of the University of Iowa, Kristen launched her career in Chicago, building a foundation in marketing and corporate partnerships across both agency and property roles. She has since worked in Los Angeles and Denver, advancing her career through roles with top-tier organizations including Major League Soccer’s LAFC and the NFL’s Denver Broncos. Her expertise spans Brand Marketing, Grassroots Marketing, Public Relations and Communications, Partnership Marketing, Sales Strategy, and Media Sales.

A sharp strategist with a deep understanding of  the sponsorship industry, Kristen excels at identifying and capitalizing on opportunities that drive visibility and growth. Her ability to craft authentic partnerships and execute high-impact campaigns has made her an essential partner for companies looking to leverage sports as a vehicle to launch,  grow and establish themselves  within their industries and stand out from their competitors.

Currently based in Denver, Kristen collaborates with brands and properties globally.